Narayana Group
Product Analyst
2022One of the first 100 employees in the digital vertical of the Narayana Group of Educational Institutions, I worked with the Vice President of Business and Strategy, Lohith Nagaraj, on product vision, strategy, and design.
Highlights
- Created the foundational go-to-market strategy that pivoted the business from B2C to B2B, bundling the digital platform into the school offering for 600K students and unlocking an INR 100 Cr+ ARR trajectory
- Ran primary user studies with 400+ K12 students and interviewed 50+ parents across Tier 1 and Tier 2 India to shape pricing and product strategy
- Built three prototypes and tested them with 25 students to shape product features and screens
- Assessed synergies with three B2B industry partners to scale different verticals of the group
- Delivered 10+ market research insights on revenue, CAC, and operating costs to the leadership team